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Notes from the work.

What we learned building, marketing and automating for fifty businesses. Written by the people who did the work.

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CRM 8 min read
Why most CRM rollouts fail in the first ninety days

Adoption, not features, decides whether a CRM survives. What we changed after three rollouts stalled.

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MARKETING 6 min read
Attribution first: fixing tracking before you spend

Every budget decision downstream of broken tracking is a guess. Where to start.

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AI 7 min read
Scoping an AI pilot that actually ships

The narrower the first process, the higher the chance it survives contact with the business.

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WEB 5 min read
Core Web Vitals for businesses, not developers

What the three metrics mean commercially, and which ones are worth paying to fix.

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APPS 6 min read
Native or cross-platform: how we decide

A decision framework based on what the app does, not on what is fashionable.

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ADS 4 min read
The case against percentage-of-spend ad fees

Why a flat management fee produces better advice, with the maths.

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BRANDING 6 min read
Brand systems that survive other agencies

What belongs in guidelines so your brand does not drift within a year.

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AUTOMATION 5 min read
WhatsApp automation without annoying your customers

Templated messaging, opt-outs and the line between helpful and spam.

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PROCESS 5 min read
What a good discovery phase actually produces

Five artefacts you should receive before any build begins.

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