From positioning to guidelines
A logo is one output. The value is in the system around it that keeps everything recognisable.
Positioning, audience and the story you tell before the visuals begin.
Primary marks, variants and the rules for using them.
Colour, type, imagery and layout principles that scale.
A working document your team and vendors can follow.
Decks, stationery, packaging and social templates.
A staged plan for switching over without losing recognition.
You will recognise yourself here
The mark was made quickly years ago and no longer matches the business.
Every deck, ad and page looks like it came from a different company.
You need positioning and a visual system before going to market.
Distinct, not decorative
We aim for an identity your customers can recognise with the logo cropped out — through colour, type and structure.
Talk to a SpecialistGenuinely different routes, each with an honest case.
Vector originals and web formats handed over.
So the brand survives contact with other agencies.
Every direction shown on real collateral.
Everything handed over at the end
No black boxes. Each engagement ends with assets and access in your name, documented well enough for another team to pick up.
They gave us two genuinely different routes with an honest case for each, instead of six variations of the same idea.
Services that compound this one
Frequently asked
Two fully developed directions. More options usually means less thinking behind each.
Yes. Full rights and source files transfer on final payment.
Often the right call. We keep what has equity and modernise the rest.
Two directions, then one refinement round on the chosen route. More options usually means less thinking behind each.
Positioning and core messaging, yes. Long-form copy is scoped separately.
Yes — our website team picks it up directly from the guidelines.