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SOCIAL MEDIA MARKETING

Build an audience that turns into a pipeline

Consistent, on-brand social presence across the platforms where your customers already spend their attention.

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5M+
Monthly impressions
4.2%
Average engagement
20+
Brands managed
Social Media Marketing
WHAT WE DELIVER

Managed end to end

Strategy, production, publishing and community — handled so your team is not scrambling for a post at 5pm.

01
Content calendars

A month of planned posts mapped to campaigns and launches.

02
Creative production

Graphics, short video and copy produced in your brand system.

03
Community management

Comments and messages answered in your tone, within hours.

04
Paid social

Targeted campaigns on Meta, LinkedIn and beyond with tested creative.

05
Influencer partnerships

Sourcing, briefing and measuring creator collaborations.

06
Reporting

Monthly view of reach, engagement and what it contributed downstream.

WHO THIS IS FOR

You will recognise yourself here

Brands posting inconsistently

Weeks go by empty, then three posts in a day. Reach never compounds.

Teams without a creative resource

Nobody in-house makes video or graphics, so nothing ships.

Businesses on too many platforms

Six accounts half-managed instead of two done properly.

PROBLEMS WE SOLVE

The symptoms, and what we do about them

If more than two of these sound familiar, the fix is usually structural rather than cosmetic.

Blank weeks in the calendar
A rolling four-week calendar approved in batches, so there is always something scheduled.
Posts do not sound like us
A written voice guide everyone posts against, agreed before publishing starts.
No time to make video
Short vertical video produced in house, in batches, on your brand system.
Comments go unanswered
Community management in your tone, with response times measured in hours.
PLATFORM STRATEGY

Two platforms done well beats six half-managed

Each platform rewards a different format and a different tone. We pick where your buyers already are and commit properly.

Instagram
Reels and carousels for reach, stories for daily presence. Strong for consumer brands and visual products.
Reach and brand
LinkedIn
Founder and employee posts outperform brand pages. The highest-intent channel for B2B by a wide margin.
B2B pipeline
YouTube
Long-form and Shorts. Doubles as a search engine, so content keeps earning views for years.
Search and depth
Facebook
Community groups and local reach. Still the strongest platform for many service businesses in India.
Local and community
X
Fast commentary and industry conversation. Useful when a founder is willing to post in their own voice.
Voice and reach
Paid social
Meta and LinkedIn campaigns with creative tested against each other rather than boosted at random.
Scale what works
CONTENT ENGINE

How a month of content actually gets made

Consistency is a production problem, not a creative one. We batch everything so the calendar is never the constraint.

01
Voice guide

A short written document covering tone, vocabulary and what we never say. Agreed before anything is published.

02
Monthly calendar

Four weeks planned and approved in one sitting, mapped to campaigns and launches, with slots left for reactive posts.

03
Batch production

Graphics, short vertical video and copy produced in blocks, so a single approval covers weeks of posting.

04
Content mix

Roughly education, proof and personality in equal measure, with promotion kept to a fifth of the calendar.

05
Community management

Comments and DMs answered in your tone within hours, with an escalation path for anything sensitive.

06
Monthly reporting

Reach, engagement rate and saves, plus what it contributed to traffic and enquiries downstream.

SOCIAL SALES FUNNEL

From scroll to sales conversation

Social rarely closes on the first touch. Its job is to build recognition, then move people into a channel you own before asking for anything.

01 Reach
Top
Consistent posting and formats the platform rewards. Volume here sets the ceiling for everything below.
02 Engagement
3-6%
Hooks in the first two seconds and content worth saving or sharing.
03 Profile visits
8-14%
A bio and pinned content that explain what you do and what to do next.
04 Owned contact
2-5%
DM conversations and link-in-bio capture, moving people off rented audience.
05 Enquiries
10-20%
Community management that answers objections in comments and DMs, in your voice.
06 Customers
Attributed
UTM discipline and CRM source tracking, so social gets credit where it is due.
Levers we pull
Hook testing

First-frame and first-line variants tested weekly, since almost all drop-off happens there.

Format rotation

Reels, carousels and static tested against each other rather than posted by habit.

Profile conversion

Bio, highlights and pinned posts treated as a landing page, not an afterthought.

DM playbook

Scripted-but-human responses that qualify without sounding automated.

Creator collaborations

Borrowed audiences where organic reach has plateaued, briefed and measured properly.

HOW WE WORK

Three steps from brief to live

Content is planned a month ahead and approved in batches, leaving room for reactive posts when something lands.

01
Milestone 01
Discover & Plan

We learn the business before proposing anything, then put the scope in writing.

Stakeholder interviews and a review of what has already been tried
Audit of your current setup, data and competitors
Success metrics agreed in writing, with the numbers we will report against
Scope, timeline and fixed price signed off before work begins
02
Milestone 02
Design & Build

Work happens in short cycles, with something real to review at the end of each one.

Weekly cycles, each ending in a working review you can click through
One named lead accountable for delivery and communication
Feedback captured in a single place, not scattered across email threads
Quality checks on performance, accessibility and security before sign-off
03
Milestone 03
Launch & Improve

We ship, verify that the measurement works, then keep refining against the agreed metrics.

Staged launch with tracking and analytics verified on day one
Handover session plus written documentation for your team
Monthly review against the metrics agreed in step one
Optional retainer for ongoing improvement and support
WHY NETWET

Consistency is the strategy

Most accounts underperform because posting is irregular, not because the ideas are weak. We remove that failure mode.

Talk to a Specialist
Always-on calendar

Never a blank week, planned four weeks ahead.

Brand-safe tone

A written voice guide everyone posts against.

Creative variety

Static, video and carousel formats tested against each other.

Fast approvals

One review round per batch, not per post.

WHAT YOU GET

Everything handed over at the end

No black boxes. Each engagement ends with assets and access in your name, documented well enough for another team to pick up.

Written voice and tone guide
Four-week rolling content calendar
Static, carousel and video assets
Community response playbook
Paid social campaign management
Monthly reach and engagement report
Platforms & tools
Instagram LinkedIn YouTube Meta Ads Canva CapCut Later Sprout

A month of posts approved in one sitting instead of daily scrambling. Engagement doubled simply because we became consistent.

PN
Priya Nair
Brand Manager, D2C
SELECTED WORK

D2C brand relaunch

Short vertical video carried the relaunch. Batch production kept the calendar full while leaving room for reactive posts when something landed.

Read the full case study
5M+
Monthly reach
4.2%
Engagement
+3.8x
Follower growth
GOES WELL WITH

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QUESTIONS

Frequently asked

Which platforms should we be on?

The ones your buyers use. We would rather run two well than six poorly.

Do you produce video?

Yes — short-form vertical video is produced in house.

Can we approve posts first?

Every batch goes to you for review before it is scheduled.

Do you run paid social too?

Yes, on Meta and LinkedIn, with creative tested against each other rather than boosted at random.

Who owns the accounts?

You do. We work inside your own business accounts throughout.

How much input do we need to give?

One approval round per batch and access to your subject experts. Roughly an hour a fortnight.

Ready to make your social presence work harder?

Tell us where you are today and where you want to be. We will map the fastest route there.

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