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INSIGHTS

What the numbers across 1500 projects tell us.

Patterns we see repeatedly across engagements — what predicts a project going well, and what predicts it stalling.

BENCHMARKS

What good looks like

Median figures from our own client work. Use them to sanity-check where you are.

1.2s
Median site load time
Target under 2.5s for Core Web Vitals
3.4x
Return on ad spend
Across managed Google Ads accounts
4.2%
Social engagement rate
Against a 1–2% industry median
92%
CRM adoption at 90 days
Where the workflow was kept lean
-38%
Cost per lead after restructure
First quarter of a rebuilt ad account
60%
Manual work removed
Typical first AI automation
2 min
Lead follow-up time
With assignment and reminders automated
5 wk
Kickoff to something live
Median across focused engagements
WHAT WE SEE

Five patterns that repeat

01
Attribution is broken more often than not

Roughly two thirds of accounts we audit cannot trace a lead to its source. Every budget decision above that is guesswork.

02
The bottleneck is rarely the website

Sites get blamed for weak pipeline when the real gap is follow-up speed. Fixing the CRM usually moves the number faster.

03
Narrow AI pilots survive; broad ones stall

Every automation still running a year later started as one process. The platform-first attempts did not make it.

04
Consistency beats creativity in social

Accounts that post reliably outperform better-looking accounts that post erratically. It is a production problem.

05
Adoption decides CRM value

The tool matters far less than the number of required fields. Lean workflows get updated; thorough ones get ignored.

BY SECTOR

Where each sector loses the most

Manufacturing

Quotation turnaround. Enquiries sit for days while specs move between email and spreadsheets.

Real Estate

Speed to first contact. Portal leads go cold within the hour if nobody calls.

Healthcare

Appointment friction. Every extra step in booking costs a percentage of patients.

E-commerce

Checkout and page speed. Most of the loss happens before the cart, not in it.

Financial Services

Trust signals. Buyers compare three providers and pick the one that explains itself clearly.

Professional Services

Positioning. Undifferentiated firms compete on price by default.

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